SEO trends 2013

Some in the SEO industry to make even one or two thoughts on the latest SEO trends in 2013. What change Google, Bing and Co? Here are a few thoughts.

Link Building

Here, Google has already narrowed down the penguin and yes, it will tidy the room. It will arrive in 2013 on a natural link building, if you want to support its marketing efforts and your own website. Content
Content is King in 2013 in the full-text search engine. Thus Google can do more to clean up the gigantic library called the Internet and say exactly where something is located.

Traffic

In this matter, I think that Google already will be more effectively. Just as a few years ago when the semantics of Google and some other things were still in its infancy, but it already has a huge in regards
to them.

Google+ – Social Media

Facebook likes and shares. Shares in public profiles on fan pages, etc. are normal links – no more, no less. Social media is, in my view particularly interesting to make itself less dependent on search engines and is thus responsible for the relaxation ranking. Which means, the more I get good traffic from social media (or other channels), so relaxed I can look at my rankings. Similarly, I can see it on Google+, only here that Google owns the data sovereignty, therefore rely on the web for more, and better understood. Who shares / reads what content is, an expert on any subject, etc.

Conclusion

2013 is structured in terms of SEO and Google will bring more order to the Wild West. Thus, it is for one or the other “ranking bandits” even harder to make his cut and for one, or the other SEO agency. Exciting, especially on how well the results will be all the action at the end, and what will bring Google for updates.

Social Media Monitoring: How to measure the success of a Facebook page?

Here are collected the 7 most important indicators to evaluate the performance of a professional Facebook page. How do I measure and compare the success of a Facebook page? The decisive factor is the choice of key performance indicators (KPI). As an indicator of the success of his own Facebook page, a long time was the number of generated fans.

For the analysis of strengths and weaknesses of their own side, also are essential six other indicators. In addition to the current number of fans and, speaking about it ‘, it is also the other indicators of any Facebook page and calculate the possibility of such an offer the performance of a Facebook page for a certain period to determine or compare it with others.

• Fans
• Talk about it
• Activity
• Growth
• Interactions
• Response rate / time
• Posts

What exactly is hidden just behind the individual indicators?

Fans: How big is the potential reach of the Facebook page?

The best-known indicator in measuring the success of Facebook records the number of all generated fans and shows the potential reach of the Facebook page. Statements about interactivity and social performance can be with this value not only meet, because it can be easily manipulated, for example, through advertising campaigns or competitions.

Talk about it: Are you talking about our own content on Facebook?

It is about capture all the interactions of the last 7 days, with a Facebook page. The value can be driven up through an advertising campaign.

Activity: Your Facebook page as a social attraction?

This value is critical to the social performance of the Facebook page. Larger sites usually achieve a lower value, as gathered around the active core of the community a more passive mass.

Growth: How strong is the Facebook page in a given period?

This indicator measures a percentage, Facebook users within a specified period. The growth indicates act as attractive content and campaigns to people who do not interact with the Facebook page. If the growth is low or negative, the site’s content is not viral enough to reach new users.

Interactions: What and how many interactions are executed on the Facebook page.

The sheer number is already indication of how much the fans of the Facebook page are involved.
Response rate / time: Are you ready for dialogue your Facebook page?

This indicator is detected, how often and how quickly received by the community managers on contributions from fans.

Posts: How fans participate with their own content?

The evaluation is performed in two steps. First, the number of posts, I like ‘, comments and shares the fans. This is followed by a qualitative assessment of the documented rich content and mood of the posts. This indicator gives an idea of the mainly positive and negative relevance of the Facebook page in the daily life of the fans.

Social media strategies: Participate in the Social Web

This should be changed in the second part of the social media strategy.

Theory and Practice

Do companies really a target group analysis? Thought about why companies should consider this point especially for their marketing activities. Also for the social media of course. In the best case, a company can already draw on a target group analysis, and this may be relevant only fill out social media data. If this is not the case, you take the opportunity to set yourself apart with your target audience. It will pay off not only for your social media activities.

You now have a picture of your target audience, you segmenting further. Do you want to reach your entire target population or only part of it? Especially for small businesses, which may a broad product portfolio and appeal to different audiences, this question can be crucial. Here is my advice. Take for a start, not from too much. Does your company have different audiences? Then look to see if and how they can find the common denominator. Start with the most promising target group.

The most promising target group can for example be constitute the basis of the answers to the following questions: Which target group is about social media channels best reach you? In addition, what is their quantitative number? Which target group is particularly active in the social web? The question you should ask yourself in addition is this, for the quantitative accessibility.

Although the majority of my target group A part in the social web is rather passively. Part B is my target group numerically inferior now part of Target Group A, but active. Of course, it is more willing to write your own contributions. Social media is particularly successful when I was with my target audience can enter into a dialogue. This fundamental dialogue is very important.

Provide interesting content

The content strategy in itself is only just the next step. Therefore, it makes sense to throw even at this point a brief look at this topic.