Here are collected the 7 most important indicators to evaluate the performance of a professional Facebook page. How do I measure and compare the success of a Facebook page? The decisive factor is the choice of key performance indicators (KPI). As an indicator of the success of his own Facebook page, a long time was the number of generated fans.
For the analysis of strengths and weaknesses of their own side, also are essential six other indicators. In addition to the current number of fans and, speaking about it ‘, it is also the other indicators of any Facebook page and calculate the possibility of such an offer the performance of a Facebook page for a certain period to determine or compare it with others.
• Talk about it
• Response rate / time
What exactly is hidden just behind the individual indicators?
Fans: How big is the potential reach of the Facebook page?
The best-known indicator in measuring the success of Facebook records the number of all generated fans and shows the potential reach of the Facebook page. Statements about interactivity and social performance can be with this value not only meet, because it can be easily manipulated, for example, through advertising campaigns or competitions.
Talk about it: Are you talking about our own content on Facebook?
It is about capture all the interactions of the last 7 days, with a Facebook page. The value can be driven up through an advertising campaign.
Activity: Your Facebook page as a social attraction?
This value is critical to the social performance of the Facebook page. Larger sites usually achieve a lower value, as gathered around the active core of the community a more passive mass.
Growth: How strong is the Facebook page in a given period?
This indicator measures a percentage, Facebook users within a specified period. The growth indicates act as attractive content and campaigns to people who do not interact with the Facebook page. If the growth is low or negative, the site’s content is not viral enough to reach new users.
Interactions: What and how many interactions are executed on the Facebook page.
The sheer number is already indication of how much the fans of the Facebook page are involved.
Response rate / time: Are you ready for dialogue your Facebook page?
This indicator is detected, how often and how quickly received by the community managers on contributions from fans.
Posts: How fans participate with their own content?
The evaluation is performed in two steps. First, the number of posts, I like ‘, comments and shares the fans. This is followed by a qualitative assessment of the documented rich content and mood of the posts. This indicator gives an idea of the mainly positive and negative relevance of the Facebook page in the daily life of the fans.