This should be changed in the second part of the social media strategy.
Theory and Practice
Do companies really a target group analysis? Thought about why companies should consider this point especially for their marketing activities. Also for the social media of course. In the best case, a company can already draw on a target group analysis, and this may be relevant only fill out social media data. If this is not the case, you take the opportunity to set yourself apart with your target audience. It will pay off not only for your social media activities.
You now have a picture of your target audience, you segmenting further. Do you want to reach your entire target population or only part of it? Especially for small businesses, which may a broad product portfolio and appeal to different audiences, this question can be crucial. Here is my advice. Take for a start, not from too much. Does your company have different audiences? Then look to see if and how they can find the common denominator. Start with the most promising target group.
The most promising target group can for example be constitute the basis of the answers to the following questions: Which target group is about social media channels best reach you? In addition, what is their quantitative number? Which target group is particularly active in the social web? The question you should ask yourself in addition is this, for the quantitative accessibility.
Although the majority of my target group A part in the social web is rather passively. Part B is my target group numerically inferior now part of Target Group A, but active. Of course, it is more willing to write your own contributions. Social media is particularly successful when I was with my target audience can enter into a dialogue. This fundamental dialogue is very important.
Provide interesting content
The content strategy in itself is only just the next step. Therefore, it makes sense to throw even at this point a brief look at this topic.